Whenever you brew a random coffee pod of any kind, you get bold flavors when it's too hot to sip and then watered down at the end.  People are willing to sacrifice flavor for convenience. 

But when you get Misfit Militia coffee cartridges, you keep the convenience without sacrificing any flavor.  We spent weeks getting the measurements and grind size just right to give you a strong, consistent cup of coffee, regardless of how hot or cold the cup may become.